Aramark PPE Landing Page
As covid-19 cases increased in the US. Masks became an essential item for everyone. This website became a critical tool to helping provide many business owners and their staff the safety needed.
My Role
Visual Experience Designer
Project Duration
4 Weeks
Team Members
1 Creative Director
1 Sr. Designer
1 Content Strategist
1 Developer
1 Project Manager
Challenges
Aramark is seeking to build an industry leading, self service portal, to improving the customer experience and accelerating revenue growth.
Aramark is in a position to earn and maintain customer trust in a unique moment of need. But this is about something more than selling washable preventive masks. It’s about demonstrating our distinct ability to make good on a longstanding, long-term commitment to personal health and safety.
Opportunities
Empower customers with a user-centered self-serve experience
Increase revenue through up-sell and cross-sell opportunities
Understand all customer touch-points, to improve the service lifecycle
Understand the roles in internal teams (RSR, Hunters, etc.)
Reduce costs by decreasing inbound calls to service centers
Boost potential overall site traffic
Increase customer adoption
Attract new customers
3
different creative directions or styles produced
45+
total screens delivered including explorations
4
final prototypes (including video and animations)
UX Solutions
The main objective was to simplify and humanize the process of ordering mask.
Generate conversation like interactions with clients.
Remove the feeling of uncertainty and reinforce commitment to safety.
Help determine the amount of mask needed for business owners and their employees.
Provide clear and direct information for customers, even after the order was placed.
