Novolex Website Redesign

Novolex stands as a pioneering force in the realm of packaging, renowned for its unwavering commitment to innovation, diverse product offerings, and sustainability. With expertise spanning paper, plastic, and sustainable materials, Novolex proudly serves the food, retail, health, and industrial sectors.

As a dynamic and rapidly expanding company, Novolex adeptly adapted to the ever-evolving market demands during the challenging times of the COVID-19 pandemic. The company embraced the need for change and swiftly adjusted its strategies, operations, and product offerings to meet the shifting requirements and emerging opportunities presented by the unprecedented global situation.

My Role

Visual Experience Designer

Project Duration

6 Weeks

Team Members

1 Project Manager
1 Creative Director
1 Sr. Designer
1 Content Strategist
1 Developer

Situation

The primary goal of this engagement was to develop an intuitive user interface (UI) that authentically embodied the core values of Novolex.

Key stakeholders within Novolex sought a website redesign that encompassed an attractive and contemporary visual language. The revised aesthetics aimed to not only resonate with existing clients but also captivate younger audiences, ensuring a broader appeal across different demographics.

Opportunities

Visual Language:

The existing site suffered from an outdated visual aesthetic, displaying numerous inconsistencies in graphics, photography, and a lack of typographic hierarchy. Moreover, the current brand colors, primarily red, white, and blue, were elementary and posed challenges as they could easily evoke political or American associations. A modern and cohesive visual look was required to unify the messaging effectively.

Information Architecture:

The absence of a clear structure posed difficulties for users in locating desired content. The sitemap presented an excellent opportunity to establish organization and improve the overall hierarchy, enhancing user navigation.

Time & Effort:

The team faced significant time constraints from the outset, as the website played a pivotal role in the business, especially during the COVID-19 pandemic when there was an exponential surge in demand for Personal Protective Equipment and Food Containers.

13

Templates created for extra content use

32

Final full screens designed and developed

Activities

These activities helped the team gain velocity and quickly pivot to produce and deliver the entire website redesign in less than 8 weeks. Activities included:

• Stakeholders Interviews

• Prioritization Activity

• Moodboards

• User Flows

• Art/Creative Direction

• Content Audit

• Site Map

• Wireframes (Low-Fi & High-Fi)