Zabdiel Gonzalez
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Digital Designer
& a bit more…

 

The Job

As the only Digital Designer at projekt202, I lead the creative marketing projects, Collaborated with leaders and employees to produce and create interactive, high-quality, innovative digital and print design materials that targeted customers and candidates with the purpose of driving traffic and sales.

Achievements:

  • 2018 “Outstanding Debut” Employee Award

  • Dallas Society of Visual Communications 2019 Branding Finalist

  • Nominated by Sr. Leadership to be part of Mentorship Program

  • Mentored by VP of Experience Design

  • Mentored by VP of Operations and Project Management

  • Helped the growth of the Marketing program and the Internal Design Team

  • First Year Review categorized as “Exceeds Expectations”

Challenges:

It will be a lie if I said “I didn’t had any” — This job presented some hardship along the way. Adapting to a new fast-paced environment where internal coworkers demand the very best and clients may not be so flexible, was a must. I am certain that this year my consulting skills leveled up. These learning experiences definitely play an important roll on my constant profesional and personal development.

Responsibilities included the following:

  • Designs print-ready marketing collateral such as brochures, white papers, case studies, etc.

  • Designs digital marketing assets such as email campaigns, website landing pages, etc.

  • Develop high-impact advertising, sales promotion and recruiting materials using a combination of print, electronic, web resources.

  • Assist with additional design needs, including print and web elements.

  • Performs UI enhancements and end-to-end development for marketing deliverables and website development/redesign.

  • Develop and revise front-end website elements, including special landing pages.

  • Collaborate with others for the production and delivery of marketing solutions.

  • Ensures quality of deliverable is in line with our methodology, best practices, trends, and company standards.

  • Delivers solutions on time for internal reviews with Marketing Manager, VP of Customer Experience and CEO.

  • Ensures development deliverables align with business and technical requirements.

  • Presents technical issues and their business impacts to management.

  • Documents best practices, guidelines, and standards.

  • Develops style guides to communicate to design team across all channels.

  • Manage communication with print production to ensure all retouching and color correction are accurate and project specifications are on target.

  • Integrate business requirements into all creative elements as directed.

  • Design and code digital/online consumer communications, including newsletters, targeted emails and other consumer-focused contact opportunities, utilizing design/technical best practices to ensure cross-platform compatibility.

 

Branding

Print

Marketing

UiUx

Social Media

Animation


Print Design

 

Social Media

 
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Employee Award

Award Design for Employees. Branding & Concept Ideation. Production by Andrew Watson Design.

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Perpetual Calendar

 
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