North Texas Football

Work produced at The University of North Texas for the Athletic and Football Team for the 2016 Season. The work varied in according to the mediums used or required, ranging from printed material to social media posts with the idea to stay within school brand guidelines. The artistic direction taken was to keep the theme in white and highlight the players that gave an outstanding performance during the previous game as an incentive to motivated them to give their best in and out of the field. 

One of the biggest impacts I was able to accomplish for this program was the general Art Direction that aligned with the Athletic Director’s and University President’s vision. The visual identity and typographic treatments proposed needed to portray a more established university and an exciting program to be part of for many fo the future prospects. Everything from the use of colors and font choice was carefully selected to be flexible and elegant that is still in use after couple of years after my departure.