Worldwide Express

Worldwide Express is a highly regarded third-party logistics company renowned for its exceptional services in assisting over 92,000 small to medium-sized businesses in optimizing their shipping processes. During the year 2019, I had the opportunity to contribute to the development of a key product within their portfolio called speedship, which revolutionized the handling of shipping logistics.

My Role

Visual Experience Designer
Focused on:

• Book a Shipment

• Tracking of Shipment

• Pricing & Insurance

• Order Supplies

Project Duration

10 Months involvement
(2+ years of project engagement)

Team Members

1 Project Manager
1 Sr. Designer
1 Ux Designer

Client Collaborators

Multiple stakeholders
3 Designers
16-18 Developers
0-4 Product Owners

Situation

Worldwide Express is undertook a technology transformation journey focused on the development of a cutting-edge Next Generation Platform. This transformative initiative involves the creation of a "Greenfield" customer-facing platform that seamlessly integrates a combination of off-the-shelf and custom-built technologies, specifically tailored to cater to the unique functionality and services offered by Worldwide Express.

Opportunities

The objective of this engagement was to conduct qualitative research in order to gain insights into the user needs associated with Full Truck Load (FTL) and provide recommendations for reimagining the user experience.

The ultimate measure of success for this project was to enhance the effectiveness and efficiency of the FTL team.

Within the fast-paced and ever-evolving world of shipping, speedship emerged as a game-changing solution, streamlining and enhancing the entire logistics workflow. As part of the team, I actively participated in the conceptualization, design, and implementation of speedship, harnessing my expertise and leveraging the collective knowledge of our talented professionals.

Our overarching goal was to create a robust and user-friendly platform that empowered businesses to ship smarter, more efficiently, and with greater ease. By focusing on key pain points experienced by businesses in their shipping processes, we identified areas where speedship could provide significant value and drive meaningful improvements.

Establishing Focus

Beginning of project

• Stakeholder interviews
  (Business context from partners)

• Recruit participants

• Quantitative survey creation

• Field preparation

Field Work + Survey

Conducted research
November 2018 - January 2019

• Internal and External users

• 54 total interviews in

• Data collection and cataloging

• Survey / questionnaire fielded to 2,000+ respondents

Throughout our design and strategic process, we meticulously analyzed industry trends, customer feedback, and best practices to ensure that speedship was equipped with the latest features and capabilities. This involved collaborating closely with stakeholders, including clients and internal teams, to gain valuable insights and align the product with their specific needs.

Results

• Increase visibility of tracking, reporting, and claims

• Created a better and seamless shopping experience

• Reduced miles and prevent accidents

• Improved accuracy of shipment information

• Automated a processes in a industry heavily reliant on paper

Our efforts were guided by a commitment to delivering excellence, combining cutting-edge technology, intuitive user interfaces, and seamless integration with existing systems. We conducted rigorous testing and quality assurance to ensure that speedship not only met but exceeded the expectations of our clients, empowering them to achieve superior results in their shipping operations.

The successful launch of speedship marked a significant milestone for Worldwide Express, reinforcing their position as a leader in the logistics industry and further solidifying their commitment to supporting small to medium-sized businesses. I take pride in my contribution to this transformative product, knowing that my work played a part in helping countless businesses navigate the complexities of shipping logistics and achieve their goals with confidence.